Customer Experience is the new marketing
Marketing is the way in which products are advertised and sold to consumers. With each industrial revolution, we have seen shifts in how products, services, and businesses are marketed to potential customers.
We are currently in the Fourth Industrial Revolution, where modern smart technology – such as the internet, artificial intelligence, robotics, and more – help automate traditional manufacturing and industrial practices, as well as marketing. Now, there is a wealth of opportunity for businesses to differentiate themselves from their competitors and create both a unique brand as well as a unique experience for their customers.
