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Customer Experience is the new marketing Customer Experience, det nye marketing Ny marketing 

Customer Experience is the new marketing

Marketing is the way in which products are advertised and sold to consumers. With each industrial revolution, we have seen shifts in how products, services, and businesses are marketed to potential customers. We are currently in the Fourth Industrial Revolution, where modern smart technology - such as the internet, artificial intelligence, robotics, and more - help automate traditional manufacturing and... Læs mere
From damage control to a future in control E-commerce Marketing Ny marketing 

From damage control to a future in control

This article was originally published on the Mono Blog, Mono Weekly, a blogpost series written by senior specialist within MarTech. 2020 is history, and many things changed forever. The new normal comes with it a myriad of new trends, so which is the most important to you? And how are you going to take advantage of them? This blog post is... Læs mere
Mega Trend 3: Customer Experience – The New Age Way Business Customer Experience, det nye marketing Marketing Ny marketing 

Mega Trend 3: Customer Experience – The New Age Way

Customer Experience er tredje Mega Trend – jeg kalder den her for “UBER – metoden”.  Customer Experience er større end marketing, det er en ledelsesfilosofi, og en vækststrategi der også giver marketing nye greb og metoder at arbejde efter. Marketing er industriens greb til at sælge varen til forbrugerne. Hver gang industrien oplever en revolution, udvikles der i marketing nye greb til at... Læs mere
Mega Trend 2: Data – nu bliver det personligt Business Data Marketing Ny marketing 

Mega Trend 2: Data – nu bliver det personligt

Data er Marketings anden Mega Trend – jeg kalder den her for “Amazon.com – metoden”.  Marketing er industriens greb til at sælge varen til forbrugerne. Hver gang industrien oplever en revolution, udvikles der i marketing nye greb til at differentiere sig fra markedet. Data – nu bliver det personligt Den tredje industrielle revolution gav os i halvfjerdserne computer, elektronik og automatisering.... Læs mere
Mega Trend 1: Branding – The New Age Way Branding Marketing Ny marketing 

Mega Trend 1: Branding – The New Age Way

Branding er Marketings første Mega Trend – jeg kalder den her for Mad-Men metoden.  Marketing er industriens greb til at sælge varen til forbrugerne. Hver gang industrien oplever en revolution, udvikles der i marketing nye greb til at differentiere sig fra markedet.   Branding Branding har været et marketingtema i over hundrede år. Det opstod i den anden industrielle revolution,... Læs mere